The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and other facts about modern-day B2B advertising. We discuss how the buying journey is now totally fragmented and also the way that neighborhood structure can aid marketing experts take back control of the exploration and also dem… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other truths concerning contemporary B2B advertising and marketing. We review exactly how the purchasing journey is currently entirely fragmented and the way that community structure can aid marketing professionals retake c… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and various other facts about contemporary B2B advertising. We go over exactly how the acquiring trip is currently completely fragmented and the way that neighborhood building can assist marketing experts retake control of the dis… Read More